Attitudinal Effects of Mere Exposure; Exposure and Affect: Overview and Meta-Analysis of Research, 1968–1987
Zajonc (1968); Bornstein (1989) · Journal of Personality and Social Psychology, 9(2, Pt.2); Psychological Bulletin, 106(2)
We use this paper in 1 place in the academy · 1 stated limit
This page covers two papers. Both are named above, and the link below opens the first one.
What the study found
Bornstein combined 208 comparisons from studies of repeated exposure and found an overall effect of r = .26. The effect faded after about ten to twenty exposures. The paper explains the drop as boredom.
What the study cannot prove
Almost all of these studies used faces, words and images on a screen. The idea that an arranged schedule feels like pressure is our own explanation for the limit, not the paper's.
Where we use it
We use this paper in 1 place in the academy. If the paper turned out to be wrong, we would have to change everything in this list. Some of the exercise instructions below are part of Gold. You can read every finding for free.
In the topics · 1
Other papers used in the same places
These papers are used in the same topics and videos as this one. That does not mean the papers agree with each other. It only means that the same exercises use both.
(Mis)Understanding Our Influence Over Others: A Review of the Underestimated-Compliance Effect
Bohns (2016)Maximizing Exposure Therapy: An Inhibitory Learning Approach
Craske, Treanor, Conway, Zbozinek & Vervliet (2014)The Spotlight Effect in Social Judgment
Gilovich, Medvec & Savitsky (2000)It Doesn't Hurt to Ask: Question-Asking Increases Liking
Huang, Yeomans, Brooks, Minson & Gino (2017)Exposure Effects in the Classroom: The Development of Affinity Among Students
Moreland & Beach (1992)Familiarity Does Indeed Promote Attraction in Live Interaction
Reis, Maniaci, Caprariello, Eastwick & Finkel (2011)Research
A real study. We tell you what it found, how many people were in it, and what it can't prove.
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