Attitudinal Effects of Mere Exposure; Exposure and Affect: Overview and Meta-Analysis of Research, 1968–1987
Zajonc (1968); Bornstein (1989) · Journal of Personality and Social Psychology, 9(2, Pt.2); Psychological Bulletin, 106(2)
Relied on in 1 place across the academy · 1 stated limit
This entry covers two papers, listed above in order. The link below opens the first.
What it found
Bornstein's meta-analysis of 208 mere-exposure comparisons put the overall effect at r = .26 — and found it fell away after roughly ten to twenty exposures, a downturn the paper attributes to boredom with the stimulus.
What it does not show
Almost entirely faces, words and images on a screen. That an arranged schedule reads as pressure is our reading of why the limit exists, not the paper's.
Where we rely on it
1 place in the academy. If this paper turned out to be wrong, this is the list that would have to change. Some of the instructions below are part of Gold; none of the findings are.
In the curriculum · 1
Cited alongside it
Papers that sit under the same topics and films. Not a claim that they agree with each other — only that the same exercises lean on both.
(Mis)Understanding Our Influence Over Others: A Review of the Underestimated-Compliance Effect
Bohns (2016)Maximizing Exposure Therapy: An Inhibitory Learning Approach
Craske, Treanor, Conway, Zbozinek & Vervliet (2014)The Spotlight Effect in Social Judgment
Gilovich, Medvec & Savitsky (2000)It Doesn't Hurt to Ask: Question-Asking Increases Liking
Huang, Yeomans, Brooks, Minson & Gino (2017)Exposure Effects in the Classroom: The Development of Affinity Among Students
Moreland & Beach (1992)Familiarity Does Indeed Promote Attraction in Live Interaction
Reis, Maniaci, Caprariello, Eastwick & Finkel (2011)Research
A real study. We tell you what it found, how many people were in it, and what it can't prove.
Free to read, link to and quote. If we have carried this paper further than it goes, say so at contact@suaviq.com — corrections to this registry are the most useful mail we get.