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Lesson 15 · 1:03

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The spilled coffee, and the half people leave out0:00 / 1:03

Charm is warmth plus play.

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Chapters · 4

Lesson 15 · 1:03

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Charm is warmth plus play. A joke you perform asks for applause, and a joke you offer asks for a reply. You learn three ways to offer one, and where teasing goes too far.

0:00

The spilled coffee, and the half people leave out

The spill helped one man and hurt the other

A competent performer who spilled a cup of coffee over himself was rated as more attractive than the same performer without the spill.

The same spill made a mediocre performer less attractive. Almost every retelling leaves that half out, and it is the half that decides whether the advice applies to you.

What to do

Show you are capable first, then stop hiding your flaws

A flaw works as a relief from your competence, not as a replacement for it. So the useful advice is not “make mistakes”. It is “stop hiding the mistakes you already make”.

A competent person who spilled a cup of coffee was rated as more attractive than the same person without the spill. The same spill made a mediocre person less attractive.

Limits of the study: This was one small experiment from 1966. It used recorded quiz performances and only male participants. The direction of the result is famous, but the effect depends on the situation, and attempts to repeat it have had mixed results.

Do this todayToday, let one small mistake stand. Do not correct it or explain it.

0:23

Step 1

Tease them about something they are proud of

Tease them about something they like in themselves. Never tease them about something they keep quiet about.

The same sentence can be affectionate or hurtful, depending only on what it is aimed at. They know which one you chose.

What to do

Joke about the situation until you know them

People only understand teasing correctly when they know you. So with a stranger, joke about the queue, the weather, or the situation you are both stuck in. The situation is safe ground. The person is not safe ground yet.

Researchers describe teasing as deliberately unclear: it is an insult delivered with signals that it is not meant seriously. Its effect depends a lot on the relationship and on the difference in status between the two people.

Limits of the study: This is a review of a large body of research, not a single experiment.

Do this todayTease one person about something they are pleased with.

0:28

Step 2

Mention something they said before

Mention something they said earlier, an hour later or a week later.

Bringing it up again proves that you were listening, and it arrives as a joke and not as a claim. Almost nobody does this, and that is why it works.

What to do

Bring back the detail, not the subject

Bring back the specific thing: the name of the dog, the terrible flat, the boss's favourite phrase. Do not bring back the general subject. The specific detail is the proof that you listened.

Our opinion

This is our own view. It is the callback from Topic 02, used across a longer time. We have no study for it.

Do this todayMention one detail from a conversation you had this week.

0:37

Step 3

Let yourself be the one who got it wrong

It is hard to feel comfortable next to someone perfect.

If a joke does not work, let it go. Do not try a second version, and do not explain it. The explanation is the only truly awkward part. The joke that failed was already finished.

What to do

Nobody noticed as much as you did

People greatly overestimate how much others notice their mistakes. The failed joke that you are still thinking about at midnight was only one sentence to everyone else.

In a series of experiments, people greatly overestimated how much others noticed their appearance and their mistakes. Observers remembered much less than the person assumed.

Limits of the study: The studies used embarrassing T-shirts and lab tasks, not jokes.

Do this todayLet one failed joke go without trying a second version.

Important

When they stop playing, you stop

Teasing is unclear on purpose. That is the research finding, and we are not softening it. Teasing is an insult wrapped in signals that say it is not an insult. The person it is aimed at decides whether it is affection or aggression. Your intention does not decide it.

So do not watch for whether it was funny. Watch for whether they are still playing. If one person has stopped and the other continues, it is no longer play, and everyone in the room can tell.

One more thing before you make a joke: ask who it is at the expense of. If the answer is someone standing there, the laugh is not worth it, and the people who laugh will remember who it was aimed at.

Your note

Private to you, always

That was step one

Step two is one small exercise that you do in real life tonight. Step three takes ninety seconds: you note how it went. A free account saves your progress.

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Source note

Where this comes from

The spilled-coffee study is Aronson, Willerman and Floyd (1966). We quote both halves of it and its limits: one small experiment, recorded quiz performances, male participants only, and mixed results when others tried to repeat it. Keltner et al. (2001) is a review and not an experiment. It is the source for both the teasing instruction and the limit on it. The spotlight effect comes from Gilovich, Medvec and Savitsky, who measured it with T-shirts and not with jokes. The idea of bringing a detail back is ours, and we say so.

Step two

Do tonight’s exercise

The video was step one. Step two is one small exercise that you do in real life. A free account saves your progress, and you do not need a card.

Start free practiceRead the exercises first →

Practise it

Tonight's exercise is waiting.

It is free, and it takes a few minutes. The 10 exercises behind this video are Gold.

Go to TonightSee the ten →

Chapters

Source note

Where this comes from

The spilled-coffee study is Aronson, Willerman and Floyd (1966). We quote both halves of it and its limits: one small experiment, recorded quiz performances, male participants only, and mixed results when others tried to repeat it. Keltner et al. (2001) is a review and not an experiment. It is the source for both the teasing instruction and the limit on it. The spotlight effect comes from Gilovich, Medvec and Savitsky, who measured it with T-shirts and not with jokes. The idea of bringing a detail back is ours, and we say so.